Title: Enchantment
Author: Guy Kawasaki
Finished: June 30, 2011
Pages: 211
Published: 2011
Format: first edition

Amazing book! Guy Kawasaki did an amazing job creating the world where you can “change hearts, minds and actions” but not through manipulation but through transformation.

While reading the book, I had the opportunity to sit in on a keynote speach in San Francisco by Guy Kawasaki where he discussed the steps and actions you can take to create great personal and professional interactions.

From Amazon: ” By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.”

I highly recommend this book to everyone. It’s fun and quick and very informative.

*challenges: countdown challenge, new authors challenge, 100+ reading challenge, a-z challenge, 11 in 11 reading challenge, pub challenge, monthly mixup

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